Coach Cub talks: What Coaching Is — and What It’s Not

I get asked this question all the time: “What is coaching, exactly?”
And honestly, the easiest place to start is by saying what coaching isn’t.

Coaching isn’t therapy. It’s not generic advice-giving. And it’s definitely not me telling you what to do or trying to “fix” you. If that’s what you’re looking for, coaching probably isn’t the right fit.

What coaching is, instead, is a partnered conversation. It’s a space where you get to slow down, reflect on your life, and explore what actually matters to you. My role is to help you uncover your own answers and support you in taking small, meaningful steps forward — steps that feel realistic and aligned, not overwhelming or forced.

One thing that makes coaching unique is the level of support. As a coach, I’m able to spend more time with clients than, say, a therapist might. I’m there between sessions through text or email, gently holding you accountable, cheering you on, helping you notice your progress, and supporting you when things don’t go exactly as planned. Because growth isn’t linear — and it doesn’t need to be perfect to be meaningful.

I always say this: you are the expert on your own life. Coaching isn’t about giving you answers — it’s about helping you notice what’s already inside you. Your values. Your strengths. Your desires. Your capacity for self-acceptance. From there, we work together to build momentum in a way that feels sustainable and supportive.

I’ve been coaching for over 12 years now, and there are so many different styles of coaching out there. My focus has always been clear: supporting gay men and bear-identified folks who want to feel more comfortable in their bodies and enjoy life more. Not through drastic changes or punishment, but through small, sustainable shifts that support both mental and physical health.

And here’s the key part: you lead, I support.
I walk alongside you, asking thoughtful questions, helping you explore what’s been sitting under the surface — especially around body image, confidence, and connection — always at your own pace.

So I’ll leave you with a reflection:

What’s one question you’ve been avoiding — and what might happen if you answered it honestly?

If you feel called, I’d love to hear your thoughts in the comments.